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Media and press representatives interested in the Conference and Taster’s Challenge can contact Eryn Balch at ebalch@naooa.org with questions or for more information. Press Releases North American Olive Oil Association Adds Two Distinguised Presenters to Olive Oil Conference LineupThe North American Olive Oil Association (NAOOA) and International Extra Virgin Olive Oil Savantes are excited to announce the addition of two new speakers at the second annual Olive Oil Conference at the Westin O’Hare in Rosemont, Ill. from Monday, Jul. 18 through Wednesday, Jul. 20. Something for Everyone at the Olive Oil Conference ChicagoThere is something important for everyone involved in the olive oil industry at The Olive Oil Conference to be held in Rosemont near Chicago starting on 18th July.For tasters, buyers, traders, retailers and consumers there are sessions on practical tasting to increase sales, get to know oils from different regions and get the best value for your money. Presented by…

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Organizers & Supporters The Olive Oil Conference is organized by the North American Olive Oil Association in conjunction with International Extra Virgin Olive Oil Savantes. Organizers The NAOOA is a not-for-profit trade association of marketers, packagers and importers of olive oil in the United States, Canada and their respective suppliers abroad. The association strives to foster a better understanding of olive oil and its taste, versatility and health benefits. For more information about olive oil and the NAOOA, visit www.AboutOliveOil.org. In 15 years International Extra Virgin Olive Oil Savantes has held over 40 olive oil tasting programs in many countries – Spain, Italy, United Kingdom, USA, Australia, New Zealand and South Africa. During this time the three-day program has evolved into one of the world’s leading independent forums for the commercially important attributes of extra virgin olive oil. Participants number in the hundreds and provide a strong professional network which includes…

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Taster’s Challenge In 2016 the North American Olive Oil Taster’s Challenge includes a new option for TEAM entries. The Challenge format is based on the International Extra Virgin Olive Oil Savantes format which assesses tasters’ ability to identify different oils including varieties and regions, intensity rankings, and faults or defect detection. Individuals can benchmark their expertise by testing their abilities alongside other tasters all using the same format. The TEAM option allows for three individuals to compete as a group and combine scores for a Team Score to be compared to other teams. Whether entering as an individual or as part of a team, all participants will have the option of having their individual score assessed for Membership in the International Register of Extra Virgin Olive Oil Savantes. To enter the Challenge, you must register for the full conference or a July 20 Day Pass – there is no additional…

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Venue & Room Block The conference takes place just outside Chicago at the Westin O’Hare located at 6100 North River Road, Rosemont, IL, 60018. This recently renovated hotel is easily accessible by either air or car and conference attendees receive a number of added benefits to help minimize travel budgets. Conference attendees can secure a group rate of $189 per night for King or Double rooms. Rates are available for nights from July 18 through July 21 if booked by June 25, 2016 or until the room block is filled. The room block is limited, so book early before it sells out. In addition to the guaranteed room rate, conference attendees will receive complimentary:  WiFi internet in guest rooms  Shuttle to and from O’Hare Airport  On-site parking for one vehicle Reservations may be made by calling the hotel directly at +1 (800) 937-8461 and referencing the group code “Olive Oil…

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Registration Registration Type Description Early Rate (Before May 18, 2016) After May 18, 2016 Full Conference All sessions Monday through Wednesday, includes Cocktail Reception and Olive Oil Lunch $375 $425 Optional Dinner 7/19 Tuesday night Olive Oil Dinner $100 $125 Monday July 18 Only Tasting Skills to Buy and Sell Well and Cocktail Reception $125 $150 Tuesday July 19 Only Sessions, Olive Oil Lunch, Cooking Demo and Working Groups $175 $200 Wednesday July 20 Only Taster’s Challenge, Sessions and Cooking Demo

Speaker Profiles SUVIR SARAN Viewing the kitchen as both a culinary and spiritual haven, New Delhi-born Top Chef Master Suvir Saran has nurtured a lifelong passion for the traditional flavors of Indian cooking, which has led him to become an accomplished chef, cookbook author, educator, and organic farmer.  Saran’s approachable and informed style has helped to demystify Indian cuisine in America and ultimately formed American Masala, his culinary philosophy, which celebrates the best of Indian and American cooking. A respected culinary authority, Saran is Chairman of Asian Culinary Studies for the Culinary Institute of America (CIA) and travels extensively to teach audiences ranging from home cooks and fellow chefs to physicians and nutritionists. He has been a featured speaker and guest chef for notable gatherings such as the Healthy Kitchens, Food Network’s South Beach Wine & Food Festival, the New York City Wine & Food Festival, and many others. Saran…

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MONDAY, JULY 18 3:30 pm Tasting Skills to Buy & Sell Well SIMON FIELD, EXTRA VIRGIN OLIVE OIL SAVANTESPractical tasting of extra virgin olive oils to enhance your ability to describe and understand your product to achieve increased sales and use 6:30 pm Welcome Cocktail Reception TUESDAY, JULY 19 9:30 am Welcome – Eryn Balch, NAOOA 9:45 am Increasing Per Capita Consumption of Olive Oil in North AmericaSIMON FIELD, EXTRA VIRGIN OLIVE OIL SAVANTESSynthesis of the 2015 Conference workshop results and comments with the introduction of the Olive Oil City concept with steps to increase and monitor per capita consumption 10:30 am Tasting Extra Virgin Olive Oils from Around the WorldHAYLEY STEVENS, 2015 CHAMPION 11:15 am Networking Break 11:30 am Using New Media to Promote Consumption of Olive OilPATTY LAMBERTI, DIRECTOR OF GRADUATE PROGRAM IN DIGITAL MEDIA AND STORYTELLING, LOYOLA UNIVERSITY CHICAGO SCHOOL OF COMMUNICATIONEffective use of direct and new media…

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The Olive Oil Conference (OOC) is an occasion that will assemble the world’s driving speakers on olive oil subjects. It give information about the most recent turns of events and developments in each phase of the worth chain. It will unite every one of the administrators in the area around the world. It determined to combine efforts to continue to work out and out. Advantage of Olive Oil Conference We believe this worldwide gathering should upgrade the worth of olive oil and send its advantages to society, through the accompanying targets: Reason for Olive Oil Council The International Olive Council is the world’s just global intergovernmental association in the field of olive oil and table olives. The Board is an unequivocal player in adding to the maintainable and mindful improvement of olive developing and it fills in as a world gathering for examining policymaking issues and handling present and future difficulties.…

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